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SMBCME – Fundraising: Promoting Events and Encouraging Donations

Fri. Sep 13 @ 7:15 am - 9:00 am

Presentation Description:
Join SMBCME and The Harold Alfond® Insitute for Business Innovation for our Fall Kick Off Social Media Breakfast presented by Katie Luce from the Maine Alzheimer’s Association. Katie will discuss various event marketing techniques both online and in person. She will demonstrate how her organization created and developed a community of like-minded individuals with one primary goal in mind – fundraising!

Learn how to structure your digital marketing fundraising funnel and cultivate volunteers, donors and participants. If you’re a marketer or business owner promoting brick and mortar events and need to attract foot traffic, this is the event for you.

Speaker Biography:
Katie Luce, Community Events Manager at Alzheimer’s Association Maine Chapter

Katie was born and raised in Greenville, Maine like her great grandmother, grandmother, and mother before her. In 2004, she graduated high school and left for the big city of Bangor where she earned her bachelor’s degree of Communications from the New England School of Communications (now part of Husson University).

Katie worked in various marketing positions in Eastern and Central Maine and was inspired to help organize and eventually lead the Kennebec Valley Walk to End Alzheimer’s after seeing her great grandmother battle the disease and seeing her grandmother receive a diagnosis.

In 2018, Katie joined the Alzheimer’s Association as a staff member and goes to work every day with a goal of putting herself out of work. Katie currently lives in Skowhegan with her husband Ben and their beloved dog Brutus.


Thomas College
180 West River Road
Waterville, ME 04901 United States
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